Pink, pink everywhere the pink

[badstar]

Okay, so the last few months, I've noticed when I go shopping that everyone and everything is marketing for a cure for breast cancer.

Now please, don't take this for me belittling the seriousness of breast cancer, that is NOT what I'm commenting on here.

What I don't get is the fact that EVERYONE seems to be obsessed with it, and yeah, there are plenty of other charities for other forms of cancer but...well, they're not all obnoxious about it. Everything has to be that horrid shade of bubblegum pink with the ribbon design all over it. I've seen vacuum cleaners, blenders, paper towels, measuring cups, toilet paper...yes, toilet paper- what is it, wipe your ass for the cure? Seriously. Why not slap a little sticker on it and say "We'll donate two cents to breast cancer charities"? Why does it all have to be that shade of pink? Do people really have a desperate need to trumpet that badly how much they support the cause that they need pink toilet paper and a blender?

But why does no one seem to give a rip about other cancers? Not visibly anyway. Brain cancer? When is the last you heard about brain cancer? Or pancreatic cancer? Or lung cancer? Hell, the most obnoxious anti-smoking campaign* isn't half as annoying as pink everything everywhere you go you can't get it out of your field of sight, it's just there EVERYWHERE.

*yes, I am against smoking. But a lot of the anti-smoking campaigns are annoying too.

Comments

[ranger-hotsauce.livejournal.com]

It's a marketing campaign. They've chosen a color that people will identify with the feminine, and everybody is using the shame shade to create a cohesive image. What they want is for consumers to see that shade of pink and say "Hey, I can buy that to help fight breast cancer!" A little sticker won't be visible to an eye just glancing over a shelf. And they aren't doing a color for each type of cancer because
1) The breast cancer folks thought of it first
2) It would be overload. All emphasis equals no emphasis.

[fuego.livejournal.com]

And they aren't doing a color for each type of cancer because

I'm not saying that I think there should be an obnoxious in your face campaign on that level for every kind of cancer- I think I'd have to more somewhere that such campaigns were outlawed, just that you never really seem to see anything on most others, like they don't exist or something because they're not trendy.